SLF Helps Salem Sizzle PDF Print E-mail

https://youtu.be/GHTWUBLT-tQ

LOVE LETTER TO SALEM...

Sizzle video highlights city’s unique aspects

 

Last year, Salem-based Allied Video Productions embraced the task of creating a sizzle video for Salem. After almost a year production, the movie trailer-like video, titled “There’s Something About Salem,” captures the highlights and entice the audience in just a few minutes.

A few minutes of video, how hard could that be?

Even for a professional company, the project was a commitment and took the involvement and participation of Allied’s entire team.

The 10 months of production included 300 hours of on-location shooting, which translates to about 40 hours of footage. Four hours of that is referred to as selects, or the best shots, and once narrowed down, that makes three minutes of video for the final product.

 

First released at the Oregon Governor’s Conference on Tourism on April 26 to announce Salem as the 2017 conference destination, the video is now available online.

 

“The response has been incredibly positive,” Allied Video Productions co-owner and senior producer Scott Hossner said. “The positive vibes we (Allied Video Productions) get are a bonus.”

 

 

In the first 24 hours of its release, the video received about 40,000 views and almost 3,000 shares on Facebook, said Hossner. Within a week, it was just shy of 80,000 views. It has been viewed not just around the country, but the world. About half of the views are from out-of-Salem locations, noted Hossner. “We created the video in a very fast pace so it would be watched more,” Hossner said. “It’s part of the fun. How much can you capture?” Salem resident Amber Giddings shared the video with the new rabbi who is relocating with his wife and kids from Boston to Salem. “ ... he said that the video gets him excited about moving here. It really captures the beauty of our city and all that we have to offer. So thanks,” Giddings said.

It’s affirming for work that took almost a year to strike such a nerve, said Hossner. “It’s affirming for our community more than anything.”

But the project would not have been possible without the sponsors, Hossner said, who invested with no expectations that their organization would be featured in the video.

“They trusted us to do it right,” Hossner said.

In addition to Allied Video Productions, the video received support from Berkshire Hathaway, Chemeketa Community College, Corban University, Garmin AT, Huggins Insurance Services, Kaiser Permanente, Marion County, Salem Area Chamber of Commerce, Salem Health, Salem Leadership Foundation, SEDCOR, Travel Salem and Willamette University.

But this is not the final reiteration of the video. It will be revisited and updated once the Peter Courtney Minto Island Pedestrian Bridge is complete. Hossner estimates about a year. Additionally, there are a few other Salem moments his team aims to capture for the future update.

Although the video is steadily gaining views, that is not the only measure of success.

“It’s the beginning, we hope, of a broader effort to rebuild Salem’s reputation,” Hossner said, referring to the adage ‘A rising tide lifts all boats.’ “It’s a process that could take years, potentially. We wanted to do our part to start this conversation.”

“The return on investment is long term,” Hossner said. “It will have a domino effect in our community. This is just one small step.”

 

 

 

 
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